Value Launch & Caleidoscope
Client : Citibank
Scopes : Creative & production & post
Year : 2011
“CitiBank P.R.O.U.D Values” video was made for a great internal event in Citibank in launching new values to its Sales people. This 1.5 minute video took a day shooting in CitiBank office and edited with a simple 2D animation. The story behind it represents each of 5 values that they engaged.